Join Me Next Time - Summer

As part of the nationwide summer campaign "Join Me Next Time," visuals were created that fit seamlessly into LAAX's brand and storytelling strategy. The campaign tells the story of a visitor who calls her friend from her vacation in Laax and shows her why a summer together here is worthwhile—an approach that focuses on closeness, longing, and the feeling of a shared adventure.

The photographic execution follows LAAX's established visual language: fresh, dynamic, experimental, and close to the action. Unconventional perspectives, natural energy, and spontaneous moments define the aesthetic, without artificial effects or staged situations. The visuals move between documentary realism and creative interpretation, showcasing summer in Laax from perspectives that are deliberately surprising while remaining authentic.